Table of Contents
SEARCH Journal 2022 Volume 14 Issue 2 Preliminary
About The Journal
Aims & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication...
Aims & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication...
“Sinovac safe and halal”: The newsworthiness of religion on vaccine reporting in Malaysia
*Farhana Abdul Fatah, Nor Azikin Mohd Omar, Norazrin Zamri
Abstract: News media reporting on vaccines amid a global pandemic plays a vital role in not only communicating pertinent details, but also in shaping the public’s attitude towards vaccines. Indeed, despite global efforts to mitigate the spread of COVID-19 through vaccination, the public’s attitude towards vaccines has been varied. This qualitative study attempts to discern the relationship between media reports and public concern by exploring religion as a newsworthy aspect for media reporting on...
Abstract: News media reporting on vaccines amid a global pandemic plays a vital role in not only communicating pertinent details, but also in shaping the public’s attitude towards vaccines. Indeed, despite global efforts to mitigate the spread of COVID-19 through vaccination, the public’s attitude towards vaccines has been varied. This qualitative study attempts to discern the relationship between media reports and public concern by exploring religion as a newsworthy aspect for media reporting on...
Malaysian films (2010–2019): Are we in the post-feminist era?
Sim Chee Cheang
Abstract: A glance through film criticism in Malaysia yields sporadic popular criticism and mostly academic analysis of traditional iconic Malay films starring P. Ramlee as social criticism. In recent years, criticism of Malay films is focused on directors like U-Wei whose films like Perempuan, Isteri & … (1993) and Buai Laju-laju (2004) have provoked political and social controversies. These films may not have achieved significantly in the Malaysian box office but...
Abstract: A glance through film criticism in Malaysia yields sporadic popular criticism and mostly academic analysis of traditional iconic Malay films starring P. Ramlee as social criticism. In recent years, criticism of Malay films is focused on directors like U-Wei whose films like Perempuan, Isteri & … (1993) and Buai Laju-laju (2004) have provoked political and social controversies. These films may not have achieved significantly in the Malaysian box office but...
Reconstruction of news production driven by artificial intelligence in China
*Yang Xi, Roslina Abdul Latif
Abstract: With the advent of the Fourth Industrial Revolution, artificial intelligence (AI) has been rapidly penetrating various fields and industries. Similarly, the news and communication industry which depends on media to a certain extent continues to undergo transformations as a result of AI in the Industrial Revolution. With the evolution and advancements of technology, AI is reconstructing the news production process. This study conducted in-depth interviews with the...
Abstract: With the advent of the Fourth Industrial Revolution, artificial intelligence (AI) has been rapidly penetrating various fields and industries. Similarly, the news and communication industry which depends on media to a certain extent continues to undergo transformations as a result of AI in the Industrial Revolution. With the evolution and advancements of technology, AI is reconstructing the news production process. This study conducted in-depth interviews with the...
Gossip as a medium of informal communication: A measurement model of gossip engagement at the workplace
*Wan Yusoff Wan Shaharuddin, Mokhtarrudin Ahmad, Suhaida Omar, Yasmin See
Abstract: The presence of gossip in day-to-day communication has made this practice a common phenomenon among the members of society. Even though the sources are disputable, the inclination to engage in gossip as an informal communication medium indicates that it is still highly regarded as one of the strategies for getting information instantaneously. This study aims to develop a measurement model of Gossip Engagement by utilising four measurements...
Abstract: The presence of gossip in day-to-day communication has made this practice a common phenomenon among the members of society. Even though the sources are disputable, the inclination to engage in gossip as an informal communication medium indicates that it is still highly regarded as one of the strategies for getting information instantaneously. This study aims to develop a measurement model of Gossip Engagement by utilising four measurements...
Impact of management communication, post mergers and acquisitions, on turnover intention: The mediating role of job satisfaction and the moderating role of emotional intelligence
*Saud Farooq, Kashif Hussain, Muqqadas Rehman
Abstract: The purpose of this study is to investigate the impact of management communication, post mergers and acquisitions, on turnover intention through the mediating role of job satisfaction and the moderating role of emotional intelligence. The study employed a time-lagged research design to collect data from employees working in organisations that have undergone mergers and acquisitions in the recent past in Pakistan. Data was analysed using SMART PLS (v3) to estimate the...
Abstract: The purpose of this study is to investigate the impact of management communication, post mergers and acquisitions, on turnover intention through the mediating role of job satisfaction and the moderating role of emotional intelligence. The study employed a time-lagged research design to collect data from employees working in organisations that have undergone mergers and acquisitions in the recent past in Pakistan. Data was analysed using SMART PLS (v3) to estimate the...
Journalism as a profession: An examination of the cognitive dimension of professionalism
*Muhammad Ashfaq, Javaria Zubair, Noor-ul-Ain Shahid
Abstract: Journalistic professionalism in underdeveloped countries is perceived as not up to the mark as they do not have the right education and training to help them acquire expertise and professionalism in journalism. This study investigates the cognitive dimension of professionalism, one of the three dimensions offered by Singer in his model of professionalism. Qualitative analysis of news content (N=348) and interviews with working journalists in Pakistan were carried out...
Abstract: Journalistic professionalism in underdeveloped countries is perceived as not up to the mark as they do not have the right education and training to help them acquire expertise and professionalism in journalism. This study investigates the cognitive dimension of professionalism, one of the three dimensions offered by Singer in his model of professionalism. Qualitative analysis of news content (N=348) and interviews with working journalists in Pakistan were carried out...
Examining the representation of childhood obesity in Malaysian newspapers
*Wang Qian, Nurzihan Hassim
Abstract:The global focus on the COVID-19 pandemic in the last few years has seen the rapid growth of non-communicable diseases (NCD) and its risk factors in Malaysia which have inadvertently impacted young children with obesity. Campaigns on healthy eating and exercising initiated through the 10th and 11th Malaysian Plans on conventional and new media have met with some success but have only targeted adult audiences, particularly through MyHealth Portal developed by the Ministry of...
Abstract:The global focus on the COVID-19 pandemic in the last few years has seen the rapid growth of non-communicable diseases (NCD) and its risk factors in Malaysia which have inadvertently impacted young children with obesity. Campaigns on healthy eating and exercising initiated through the 10th and 11th Malaysian Plans on conventional and new media have met with some success but have only targeted adult audiences, particularly through MyHealth Portal developed by the Ministry of...
Exploring parental refusal of vaccine in Selangor
*Zaikiah Mohd. Zin, Manimaran Krishnan, Sheikh Shafizal Sheikh Ilman, Norrafizah Jaafar, Mohamad Zaidan Zulkepli, Khairulnissa Abdul Kadir, & Normawati Ahmad
Abstract: Vaccination represents a relevant and timely focus area for communication studies as vaccination is one of the key preventions for vaccine-preventable diseases recognised by national public health policies. However, in recent years, Malaysia has witnessed an era of vaccine refusal. Therefore, this study aims to explore the reasons for parental rejection of childhood vaccination. This is a qualitative study conducted in 2017–2018 with the help of the purposive sampling technique. Twenty-seven...
Abstract: Vaccination represents a relevant and timely focus area for communication studies as vaccination is one of the key preventions for vaccine-preventable diseases recognised by national public health policies. However, in recent years, Malaysia has witnessed an era of vaccine refusal. Therefore, this study aims to explore the reasons for parental rejection of childhood vaccination. This is a qualitative study conducted in 2017–2018 with the help of the purposive sampling technique. Twenty-seven...