*Thinavan Periyayya, Dr. G. V. Nair, Raduan Shariff, Zachary Roland & Dr. Thanaseelan
Abstract: Environment and people considerations have become a major focus of business organizations in Malaysia and around the world. Both considerations fall under the new corporate social responsibility (CSR) catchphrase – People, Planet and Profits. CSR is concerned with business responsibilities beyond profit-maximisation (Dodd & Supa, 2011). The main purpose...