Taylor's FSLM Journals

Table of Contents

The State and the Citizen: Application of Lakoff’s ‘Strict Father’ Mode to the Malaysian Political Arena
Lokasundari Vijaya Sankar
Abstract: It is a researched fact that the print media has powerful influence over its readers. In Malaysia the mainstream newspapers are owned by those connected to the powerful political parties that form the government. In addition, the Printing Presses Act, 1984 acts as a deterrent to mainstream...
Framing Analysis of a Conflict: War/Peace Journalism
Nicole Yang Lai Fong
Abstract: The keris or kris is a Malay or Indonesian dagger. The wielding of keris was introduced at the United Malays National Organization (UMNO) Youth general assembly in 2005. Following that, during the UMNO Youth general assembly in 2006, some controversial statements were made by several delegates. After the 8 March 2008 political tsunami, the Malaysian ...
Role of Traditional and Online Media in the 12th General Election, Malaysia
Usha Devi Rajaratnam
Abstract: Malaysia recently concluded its 12th General Election in March 2008. The ruling coalition, National Front (Barisan Nasional) has been in power for the past 50 years, since independence in 1957. However this election proved to be a ‘political tsunami’ as the party lost its two-thirds majority in Parliament as well as lost its control in five out of the thirteen states...
Election and Ethnicity: a Comparative Analysis of Local Language Dailies and the Prevalence of Ethnic-Based Discourses during the 2008 Malaysian General Election
Azmyl Md Yusof
Abstract: The major mainstream newspapers in Malaysia are owned and/or under the control of the parties of the ruling coalition government, the National Front (Barisan Nasional). The 12th Malaysian election saw the National Front losing its two-thirds majority hence weakening its hegemony over the Malaysian public sphere. The negotiations articulated ...
Impact of Branding on Gen Y’s Choice of Clothing
Prasana Rosaline Fernandez
Abstract: This study focuses on the impact of branding on Gen Y’s choice of clothing as it is hypothesised that they are brand conscious. This research looks specifically at college students aged between 18-24 years old located in the Klang Valley. This study aims to determine if this group of Gen Y are brand conscious in their choice of clothing. Survey questionnaires...
Contemporary Hollywood Cinema (2005 ed.); Steve Neale and Murray Smith New York: CSLI, 1998, Routledge
Winston Lim
Book Review: Contemporary Hollywood Cinema (2005 ed.); Steve Neale and Murray Smith New York: CSLI, 1998, Routledge Contemporary Hollywood Cinema (CHC) takes a comprehensive overview of the Hollywood motion picture industry. This book brings together an ensemble list of contributors ...
Mindset: The New Psychology of Success; Carol S. Dweck, Ph.D. New York: 2007, Ballantine Books
Natasha MH
Book Review: Mindset: The New Psychology of Success; Carol S. Dweck, Ph.D. New York: 2007, Ballantine Books. With the onset of student-centered learning (SCL) touted as the recommended approach in teaching students in institutions of higher learning today, this book provides both lecturers and students the necessary understanding on how to deal with teaching, learning...