Table of Contents
The Linkage between Virtual Reality Experience, Visiting Experience, and Destination Loyalty: Perspective of Muslim Tourists from the West
Dwi Suhartanto & et al
Abstract:This study examines the loyalty of Muslim tourists based in Western countries by incorporating their experiences visiting the destination in person and via virtual reality (VR). Data was gathered using an online survey from 330 Muslim tourists who have experience of actually visiting tourism destinations and via VR...
Abstract:This study examines the loyalty of Muslim tourists based in Western countries by incorporating their experiences visiting the destination in person and via virtual reality (VR). Data was gathered using an online survey from 330 Muslim tourists who have experience of actually visiting tourism destinations and via VR...
Policy, Government Strata and Sustainable Tourism of a Rural Destination: An Analytical Network Policy Perspective
Siow May Ling, Sridar Ramachandran, Syamsul Herman Mohammad Afandi, Tom Baum, and Ahmad Shuib
Abstract: Sustainable tourism policies in rural destinations are often complex. Governments strive to ensure that the objectives of sustainable tourism are met through various strata of agencies. As a result, institutional fragmentation has become the undesirable outcome of this approach. The policy Delphi technique was employed in this study to align decision-making divergence between local, state and federal governments for sustainable tourism aspirations in Sabah, Malaysia...
Abstract: Sustainable tourism policies in rural destinations are often complex. Governments strive to ensure that the objectives of sustainable tourism are met through various strata of agencies. As a result, institutional fragmentation has become the undesirable outcome of this approach. The policy Delphi technique was employed in this study to align decision-making divergence between local, state and federal governments for sustainable tourism aspirations in Sabah, Malaysia...
Designing New Normal Services to Enhance Customer
Experience for Luxury Chain Beach Hotels in the Andaman
Coast of Thailand: The Perspective of Hotel Managers
Experience for Luxury Chain Beach Hotels in the Andaman
Coast of Thailand: The Perspective of Hotel Managers
Phisunt Tinakhat, Kaedsiri Jaroenwisan, and Wongladda Weerapaiboon
Abstract: This study aims to analyse service design currently undertaken by luxury chain beach hotels in the Andaman Coast of Thailand to formulate a new normal service experience model. Researchers adopted a qualitative methodology by conducting in-depth interviews with 15 hotel managers and analysed the data into thematic content. Results show that new normal service designs currently...
Abstract: This study aims to analyse service design currently undertaken by luxury chain beach hotels in the Andaman Coast of Thailand to formulate a new normal service experience model. Researchers adopted a qualitative methodology by conducting in-depth interviews with 15 hotel managers and analysed the data into thematic content. Results show that new normal service designs currently...
Enhancing Employer Branding through Virtual Reality: The role of E-HRM Service Quality and HRM Effectiveness in the Hotel Industry of Pakistan
Zunaira Najam, Qasim Ali Nisar, Kashif Hussain, and Sobia Nasir
Abstract: The hotel industry has been transformed with hybrid workplaces and fast digitalisation due to the pandemic, while immersive VR-based simulation applications have been widely used to sustain employer branding. In this regard, the purpose of this study is to examine the crucial role of virtual reality (VR) to leverage employer branding in the hotel industry...
Abstract: The hotel industry has been transformed with hybrid workplaces and fast digitalisation due to the pandemic, while immersive VR-based simulation applications have been widely used to sustain employer branding. In this regard, the purpose of this study is to examine the crucial role of virtual reality (VR) to leverage employer branding in the hotel industry...
Transitioning Business Tourists into Leisure Tourists: An Industry Perspective
Vijaya Malar Arumugam, Tan Ai Ling, and Anisha Chai
Abstract: This study looks at the perspectives of business events industry representatives with regard to factors and challenges in promoting leisure revisit intention among business tourists. Judgmental sampling was used to recruit 10 senior executives from the Malaysian business events industry...
Abstract: This study looks at the perspectives of business events industry representatives with regard to factors and challenges in promoting leisure revisit intention among business tourists. Judgmental sampling was used to recruit 10 senior executives from the Malaysian business events industry...
The Role of Social Media in Tourism Development: A Multimodal Mediation Analysis of an Emerging Economy
Abul Kalam, Md. Alamgir Hossain, Kim MinHo, Md. Rayhan Beg, and Samiya Rashid Nikhat
Abstract: Social media (SM) is a popular and powerful tool used in the tourism industry to connect tourists with specific experiences. In this study, we explore the relationship between SM and revisit intention (RI), the formation of electronic word-of-mouth (e-WOM) networks, tourist satisfaction (TS), and ultimately, the development of the tourism sector (e.g., tourism development (TD)) based...
Abstract: Social media (SM) is a popular and powerful tool used in the tourism industry to connect tourists with specific experiences. In this study, we explore the relationship between SM and revisit intention (RI), the formation of electronic word-of-mouth (e-WOM) networks, tourist satisfaction (TS), and ultimately, the development of the tourism sector (e.g., tourism development (TD)) based...
Examining Stakeholder Collaboration Intention with Blockchain OTA for Online Hotel Reservations: Case of Taiwan
Liwei Hsu and Rosanna Leung
Abstract: This study aims to bridge the gap between academia and the actual application of blockchain technology in the industry. In-depth interviews were undertaken with two blockchain online travel agency (OTA) operators, six hotel/bed and breakfast owners or managers as well as three end users who had booking experience with blockchain OTAs. The interviews explored the management
Abstract: This study aims to bridge the gap between academia and the actual application of blockchain technology in the industry. In-depth interviews were undertaken with two blockchain online travel agency (OTA) operators, six hotel/bed and breakfast owners or managers as well as three end users who had booking experience with blockchain OTAs. The interviews explored the management
Pandemic’s Unprecedented Impact and Business Continuity Plan: A Pandemic Management Framework Proposal for the Malaysian Hotel Industry
Ruth Sabina Francis, Sumitha Anantharajah, and John Umit Palabiyik
Abstract: According to Malaysia’s Shared Prosperity Vision 2030 Strategic Thrust 1: The Business and Industry Ecosystem, SMEs and microbusinesses are expected to contribute 50% of the country’s GDP. Service sector contributions are expected to increase by 30% within Strategic Thrust 2 Key Economic growth activities (Darmalinggam, Kaliannan, & Dorasamy, 2021). The 10th Malaysian Science, Technology, Innovation & Economic Framework (My SITE)...
Abstract: According to Malaysia’s Shared Prosperity Vision 2030 Strategic Thrust 1: The Business and Industry Ecosystem, SMEs and microbusinesses are expected to contribute 50% of the country’s GDP. Service sector contributions are expected to increase by 30% within Strategic Thrust 2 Key Economic growth activities (Darmalinggam, Kaliannan, & Dorasamy, 2021). The 10th Malaysian Science, Technology, Innovation & Economic Framework (My SITE)...
A Paradigm Shift: Looking Forward to Sustainability in Organizations
Jason Andrews, Leena Fukey, Kandappan Balasubramanian, Puvaneswaran Kunasekaran, and Thanam Subramaniam
Abstract: This study aims to explore the various avenues of sustainability, change management and other factors that can act as a catalyst in the adoption of sustainable concepts within an organization. Primarily a concept study, this paper is a compilation of studies across various industries to understand the present scenario of sustainability in organizations and how it can be managed. The study is built on research papers and projects from various years and formulates a thought process to propose change management as a catalyst to...
Abstract: This study aims to explore the various avenues of sustainability, change management and other factors that can act as a catalyst in the adoption of sustainable concepts within an organization. Primarily a concept study, this paper is a compilation of studies across various industries to understand the present scenario of sustainability in organizations and how it can be managed. The study is built on research papers and projects from various years and formulates a thought process to propose change management as a catalyst to...
Investigating Usage and Loyalty of Food Delivery Applications for Working Adults in Malaysia
Xue Ying Meng, Kashif Hussain, and Neethiahnanthan Ari Ragavan
Abstract: The purpose of this study is to investigate factors influencing the usage attitude of food delivery applications (FDAs), as well as the relationship between customer satisfaction and loyalty. The current study combined the uses and gratifications (U&G) theory and satisfaction-loyalty theory for the development of a research framework to investigate usage attitude, customer satisfaction and loyalty of working adults towards using FDAs. A quantitative research approach was adopted to collect data through an online questionnaire...
Abstract: The purpose of this study is to investigate factors influencing the usage attitude of food delivery applications (FDAs), as well as the relationship between customer satisfaction and loyalty. The current study combined the uses and gratifications (U&G) theory and satisfaction-loyalty theory for the development of a research framework to investigate usage attitude, customer satisfaction and loyalty of working adults towards using FDAs. A quantitative research approach was adopted to collect data through an online questionnaire...
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